Participatory installation, 2018
‘To Measure is To Know’ is the credo in Western society. If something is not measurable, it does not seem relevant. This participatory installation aims to investigate how quantification of the immaterial is assessed and judged, according to what, by whom and for what purpose.
Anubis, a half man half animal creature from ancient Egyptian mythology, is associated with mummification and the afterlife. One of his roles is the ‘Guardian of the Scales’. When one dies, Anubis measures if a person is worthy of entering the afterlife by weighing their heart against a feather. If the heart is heavier than a feather, it would be devoured by Ammit, a goddess with the head of a crocodile, body of a lion and hind legs of a hippopotamus. She was called the ‘Eater of Hearts’ waiting upon a hearty meal, and once she devours the heart the soul is believed to become restless forever. If the heart is as light as the feather, it will be placed back in the body and the person could ascend to a heavenly existence and a voyage towards immortality.
This story and image from Book of the Dead, is used as a catalyst into the conversation at a table. Participants are asked to contribute to the research by answering the questions while stitching on a fabric made of counted measure. Each day a special guest* is invited. Egyptologists, behavioural economist, researcher in data practices, and a cultural program maker joined in conversation during 10 days, to discuss this image and its notions from their field of expertise.
To what extent does measurement and quantification determine our assessment of situations, people, performance, success.. all what is material, and all what is immaterial.
Anubis decides the heaviness of one’s heart based on immaterial weights, such as greed, hate or unrequited love. Capitalism reversely rewards these individual immaterial traits.
Is there a way to look at reality differently, in order to escape the datafication, quantification and therefore the capitalisation of our lives?
* Guillén Torres, Juan Ramírez, Lucia Langerak, Marwan Aboul Magd, Maud Slingenberg, Sjoerd van der Steen